Performance Marketing Insider
Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line. Read the whole story
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insights took a deep dive into how trends may impact travel and retail … Read the whole story
Seekr Technologies' scoring and filtering system will help brands and people searching to make informed decisions about what they buy, trust, and share. The … Read the whole story
IBM and Adobe have expanded an existing partnership that will integrate the company's AI-powered weather data from The Weather Company, an IBM Business, into … Read the whole story
Custom Landmarkers will allow marketers and creators to develop custom, location-based AR experiences and link them to any location they choose. Through development on … Read the whole story
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders. Read the whole story
It will begin testing in the second half of 2022, and will roll out more broadly in early 2023. Read the whole story
- COMMENTARY
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though. Read the whole story
