Yelp called on other platforms Monday to crack down on reviewers getting paid to review products and services, to stop illegal compensated reviews from posting online in exchange groups, forums, … Read the whole story
The survey, conducted with YouGov, reveals that 49% of U.S. consumers have been incorrectly targeted and 88% acted against the brand, with 42% saying … Read the whole story
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned … Read the whole story
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go … Read the whole story
The firm is not new to ecommerce, but now, with Everymile, it's is adding demand generation, supply chain and logistics to cover all stops … Read the whole story
Large Hadron Colliders aside, "The New York Times" alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them. Read the whole story
A vote on accrediting its digital service may be weeks away, but one for its national TV service is unlikely until after the 2022-23 … Read the whole story
The integrated version of the tool allows brands to follow rival companies' emails and their standing in the industry, the company says. Read the whole story
Marketers who sell classes, concerts, or care to affluent consumers might finally see a break in the clouds. Read the whole story