Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Bryan Cano, director of media strategy at StitcherAds, said that by analyzing historical performance, the company expects consumer spending to dip shortly after Mother's Day, but pick back up leading … Read the whole story
by Laurie Sullivan
Google also blocked or restricted ads from serving on 1.7 billion publisher pages, and took site-level enforcement action on approximately 63,000 publisher sites.The ad … Read the whole story
by Laurie Sullivan
Lotame this week released data showing how audience segments representing NFL enthusiasts jumped 831% globally in the second half of 2021 vs. the same … Read the whole story
by Joe Mandese
Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifestyle categories including beauty, fashion, cooking, gaming and others. Read the whole story
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by Karlene Lukovitz
The Microsoft deal allows for linking ad exposure to online searches. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
by Joe Mandese
The association described the council's process as a series of "closed-door sessions to facilitate candidate dialogues" and projects. Read the whole story
COMMENTARY
by Grace Farag
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story