Sports fans have caught the attention of marketers. Lotame this week released data showing how audience segments representing National Football League enthusiasts jumped 831% globally in the second
half of 2021, compared with the same time period in 2020.
It’s not just football. Most Searched presented by Google offers a real-time look at what people search for during
National Basketball Association (NBA) games, giving marketers another tool to reach fans during the postseason as they search for everything from players’ hometowns to types of injuries, free
agency, fashion and more.
With the second round of the Playoffs officially underway, Google analyzed the top trending players, matchups and other notable searches people questioned
in queries.
Body art is one point of focus among fans. The most-searched player tattoos since the playoffs began this year in the United States.
- Jayson Tatum
tattoo
- DeMar DeRozan joker tattoo
- Luka Doncic tattoo
- Trae Young tattoo
- Devin Booker tattoo
Players and teams got a lot of attention across
Google’s search engine this past week. Google called out the term “Spike lee nets game” as a breakout search in the U.S., along with the “Brooklyn Nets” and “Gayle
King.”
People in the U.S. searching for the “Golden State Warriors” also searched for “Russell Wilson,” and those searching for “Philadelphia 76ers”
also searched for “Jay Wright.” People in the U.S. searching for “Miami Heat” also searches for “David Beckham,” and those searching for the term “Miami
Heat” during 76ers and Heat Game, also searched for “DJ Khaled.”
Most-searched team by state between April 16 and April 26:
Most-searched player contracts since the playoffs began in the U.S.
- Jordan Poole contract
- Kevin Durant contract
- Ben Simmons contract
- Kyrie Irving contract
- Steph Curry contract
Fashion, culture and
lifestyle also has played an important role in sports.
Top-searched player outfits since the playoffs began in the U.S.
- Ben Simmons outfit
- James Harden
outfit
- Jarrett Allen outfit
- Devin Booker outfit
- Zion Williamson outfit
Top-searched basketball shoes since the playoffs began in the U.S.
- LaMelo Ball shoes
- Kobe shoes
- Kyrie Irving shoes
- Trae Young shoes
- Luka Doncic shoes
Top-searched player jerseys since the playoffs
began, US
- Ja Morant jersey
- Jordan Poole jersey
- Jayson Tatum jersey
- Anthony Edwards jersey
- Tyrese Maxey jersey
Most-searched players in round 2 since the Playoffs began in the U.S. between April 16 and May 3.
- Stephen Curry
- Ja Morant
- Devin Booker
- Luka Doncic
- Jordan Poole
Top-searched second-round matchups in the U.S. between April 27 and May 3.
- Warriors vs. Grizzlies
- Bucks
vs. Celtics
- Suns vs. Mavericks
- 76ers vs. Heat