Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception. Read the whole story
by Laurie Sullivan
Vimeo developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. Read the whole story
by Laurie Sullivan
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story
by Laurie Sullivan
"We've built a holistic media plan that will drive awareness and engagement with Millennials and Gen Xers, while also continuing to reach our current … Read the whole story
by Laurie Sullivan
Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care. Read the whole story
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The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of … Read the whole story
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by Wayne Friedman
Ad fraud schemes are up 70% in 2021 vs. the year before, and CTV ad fraud schemes "may have siphoned $140 million from publishers … Read the whole story
COMMENTARY
by Michael Baer
When marketing is working as a system, its disparate parts work in sync with each other, and the momentum builds on itself. Why is … Read the whole story