As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception. Read the whole story
Vimeo developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. Read the whole story
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story
"We've built a holistic media plan that will drive awareness and engagement with Millennials and Gen Xers, while also continuing to reach our current … Read the whole story
Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care. Read the whole story
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of … Read the whole story
Ad fraud schemes are up 70% in 2021 vs. the year before, and CTV ad fraud schemes "may have siphoned $140 million from publishers … Read the whole story
When marketing is working as a system, its disparate parts work in sync with each other, and the momentum builds on itself. Why is … Read the whole story