Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Tracker Radar data suggests the feeling of being watched isn't just a feeling. Google trackers are embedded in 79.2% of the top 75,000 websites across the internet, giving the company … Read the whole story
by Laurie Sullivan
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michaels in Canada, and is available to approximately 90% of Canadian households across … Read the whole story
by Laurie Sullivan
The feature, Request a Call, builds on the success of Request a Quote, which enables Yelp users to message services businesses, request quotes and … Read the whole story
by Laurie Sullivan
"When I was at Razorfish, I spent the first six months of my innovation role trying to talk brands out of building islands in … Read the whole story
by
OOH ads performed better than digital video, display, radio and print in urging consumers to take action. Read the whole story
by Joe Mandese
Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing … Read the whole story
by Colin Kirkland
A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic. Read the whole story
by Joe Mandese
They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the whole story
COMMENTARY
by Eddie Schmidt
While traditional media is all about availability and service, NFTs rely on rarity and "FOMO marketing" -- convincing consumers not to miss out. Read the whole story