Inside Performance
Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession. Read the whole story
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and … Read the whole story
The OAAA today will release a method to capture mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home media such as … Read the whole story
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experian Marketing Services from IBM Watson Advertising with the goal to save advertisers … Read the whole story
An Ohio judge is allowing AG David Yost to proceed with an effort to prohibit Google from prioritizing its services or products in search … Read the whole story
At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. Read the whole story
- COMMENTARY
Meta will be adding new information to its Ad Library on ad-targeting choices for social-issue, electoral, and political ads. Read the whole story
At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion. MediaRadar found … Read the whole story
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming. Read the whole story
The turnaround was driven by growth in marketers using CTV vs. other digital video platforms and the dominance of media aggregator ad sellers vs. … Read the whole story
Study also underlines the benefits of bundling services, content to increase engagement, retention. Read the whole story
