Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about. Read the whole story
by Laurie Sullivan
The UK's competition watchdog announced another investigation into Google for potential antitrust abuses around advertising technology. Read the whole story
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by Laurie Sullivan
Integral Ad Science has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient … Read the whole story
by Joe Mandese
Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the whole story
by Laurie Sullivan
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivestack that will enable programmatic DOOH cross-channel media campaigns globally. Read the whole story
by Colin Kirkland
The partnership enables Hootsuite customers to schedule and publish content directly within the Hootsuite platform, along with moderating and engaging with customers via TikTok's … Read the whole story
by Colin Kirkland
At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion. MediaRadar found … Read the whole story

COMMENTARY
by Joe Mandese
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. Read the whole story
by Wayne Friedman
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 … Read the whole story
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by Richard Whitman, Columnist
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure … Read the whole story
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by Ray Schultz
Multichannel efforts produce more "effects" than solo campaigns, the UK DMA reports. Read the whole story