Concerns over how the technology will be used continue to undermine growth of the industry and pose a serious risk for companies using the technology. Read the whole story
Lawmakers tell Google and Apple: "We are concerned that anti-abortion prosecutors and other actors will attempt to access and leverage personal information -- including … Read the whole story
How to target "a highly brand-averse audience" that "doesn't respond well to traditional advertising"? PepsiCo has a three-part strategy. Read the whole story
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, and fewer industry protections," says John Ross, director, product strategy at DoubleVerify. Read the whole story
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate … Read the whole story
For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission. Read the whole story
If you guessed government/politics, you're way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta's … Read the whole story
Marketers say it's difficult to know how different martech products fit together, a study finds. Read the whole story
"We're building a social layer intertwining the Metaverse and reality, so we can more richly express who we are to each other," writes Matt … Read the whole story
Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." Read the whole story
Twitter, Facebook and YouTube blocked Donald Trump's account in early January of 2021, shortly after his supporters rioted in an attempt to prevent the … Read the whole story