Nearly six in 10 execs say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states in 2023, yet when asked about … Read the whole story
Some 85% of marketers responding to Merkle's survey conducted earlier this year are concerned about how inflation and other macroeconomic factors will impact their … Read the whole story
The overturning of Roe v. Wade may prompt people to move away from Google and Bing as they rethink privacy. Some believe the decision … Read the whole story
They will help people "find insights in an instant about anything" they see or hear, Google's Nayak said. Read the whole story
Meanwhile, video spend without YouTube was down 56%, to $63 million. Read the whole story
One tip: Focus on actionable intelligence, not the amount of data. Read the whole story
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
A new tool hopes to enhance campaign effectiveness in real time. Read the whole story
While the only constant is that things will continue to change, most strategists, analysts, insights leaders, and marketers continue to overlook one underlying factor … Read the whole story
The report says the changing entertainment/media business is now operating "from new baselines... that is more digital, more mobile, more pitched at media that … Read the whole story
"I would tell young women to go for what you want, what you love and what you're good at, not to be deterred." So … Read the whole story
Over 90% of B2C marketers have seen channels decline, Spectrm reports. Read the whole story
Hours after the Supreme Court announced its decision reversing Roe v. Wade, Sen. Ron Wyden called for a national privacy law protecting people's online … Read the whole story