Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Leaked audio from 80 internal TikTok meetings to BuzzFeed in early June suggests China-based employees of ByteDance have repeatedly accessed nonpublic data about U.S. TikTok users. Read the whole story
by Laurie Sullivan
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategies, and positions the company to introduce a fully integrated self-service influencer solution. Read the whole story
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by Laurie Sullivan
Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023. Read the whole story
by Laurie Sullivan
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. … Read the whole story
by Laurie Sullivan
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ages 18-29 to apply for $75,000 in grants as well as mentorship to … Read the whole story
by Wayne Friedman
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean's software advertising and buying systems. Read the whole story
by Karlene Lukovitz
Co-founder/CEO Ben Silbermann now executive chairman as Bill Ready, most recently chief of Google commerce and payments, becomes CEO. Read the whole story
COMMENTARY
by Oliver Wright
One example brands can try: offering the help of a brand ambassador who consults with shoppers as they view and virtually try on outfits. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happens to the traditional long-term upfront buys during a probable recession -- with high inflation? Read the whole story
by Steve McClellan
That's according to a new report from COMvergence which found that GroupM's Mindshare placed 2nd while Dentsu's Carat and GroupM's MediaCom shared 3rd place. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
CEO Ivie breaks down the MRC's greatest hits, and explains what the council hopes to accomplish in the next two years. Read the whole story