Leaked audio from 80 internal TikTok meetings to BuzzFeed in early June suggests China-based employees of ByteDance have repeatedly accessed nonpublic data about U.S. TikTok users. Read the whole story
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategies, and positions the company to introduce a fully integrated self-service influencer solution. Read the whole story
Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023. Read the whole story
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. … Read the whole story
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ages 18-29 to apply for $75,000 in grants as well as mentorship to … Read the whole story
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean's software advertising and buying systems. Read the whole story
Co-founder/CEO Ben Silbermann now executive chairman as Bill Ready, most recently chief of Google commerce and payments, becomes CEO. Read the whole story
One example brands can try: offering the help of a brand ambassador who consults with shoppers as they view and virtually try on outfits. Read the whole story
What happens to the traditional long-term upfront buys during a probable recession -- with high inflation? Read the whole story
That's according to a new report from COMvergence which found that GroupM's Mindshare placed 2nd while Dentsu's Carat and GroupM's MediaCom shared 3rd place. Read the whole story
Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report. Read the whole story
CEO Ivie breaks down the MRC's greatest hits, and explains what the council hopes to accomplish in the next two years. Read the whole story