Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brennan Lawson accused Meta Platforms of retaliation for firing him in 2019 after he raised concerns over a new protocol that allowed moderators to retrieve deleted messages in Messenger. Read the whole story
by Laurie Sullivan
Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support … Read the whole story
by Laurie Sullivan
Google has reportedly proposed splitting parts of its business that auction and place ads on websites and apps into a separate entity under Alphabet. … Read the whole story
-
by Fern Siegel
Findings reveal stakeholders struggle to understand the value proposition and the need to better align goals is crucial. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Experienced CMOs are realizing their value and are now taking part-time or fractional jobs. Read the whole story
by Joe Mandese
"Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Brands are becoming homogenized and not providing unique functionality, Future Commerce reports. Read the whole story
by
Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago. Read the whole story
by Wendy Davis
Siding with YouTube, a federal judge on Friday dismissed the bulk of a lawsuit brought by content creators who accused the company of restricting … Read the whole story