Performance Marketing Insider
BrandVerity is working on creating a benchmark that will give advertisers a sense of how prolific ad hijacking fraud has become across the industry, especially in a specific sector. Read the whole story
Google began rolling out a video indexing report in Search Console on Monday. The process will take several months. The company introduced the report … Read the whole story
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first to integrate the system. It will enable brands to contract directly with IAS … Read the whole story
Some 78.1% of brands expect digital marketing budgets to increase in 2022, compared with prior years. One key media that organizations are looking to … Read the whole story
COMMENTARYStandUP Ukraine, a collective of individuals, corporations and registered nonprofits, has launched local resources designed to connect displaced Ukrainian refugees with services during the … Read the whole story
Consumers are more likely to remember advertising that appears in the context of related content. Read the whole story
- COMMENTARY
People are now ready to dive fully into live events, and they are looking to go big -- to immerse themselves in play, tactile … Read the whole story
- COMMENTARY
What are the roots at the foundation of retail media's success? Trust, segmentation, accountability, scale. Learn how brands can build on these four key … Read the whole story
The Stagwell chief believes the continuing shift to digital and performance marketing makes the industry more resilient to bumps in the economy. Read the whole story
Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story
Some Gmail users have received banner notifications with emails, asking if they wanted to continue receiving messages from the sender. Read the whole story
- COMMENTARY
Google has the largest usage. But does that reflect volume? Campaign Genius attempts to answer tough email questions. Read the whole story
COMMENTARYWhile the first foray into the metaverse for many marketers is branded NFTs, they ranked dead last in importance to Americans surveyed recently by … Read the whole story
Responding to the Supreme Court's reversal of Roe v. Wade, President Joe Biden on Friday issued an executive order that aims to protect the … Read the whole story
