Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data. Read the whole story
by Laurie Sullivan
Google in August will change the requirements for political content policy ads for visual and audio, the company announced Monday. Read the whole story
by Laurie Sullivan
Samsung continues to build a massive ad ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dropp founder Sushil Prabhu is developing a pay-per-use-payment model to support smaller ecommerce transitions. He says consumers should be able to purchase a piece … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For most Americans, doctor's visits can be frightening from both a health and financial perspective. As Laso CEO Tim Kaufeldt tells Brand Insider this … Read the whole story
by Wendy Davis
"The data collected by TikTok on U.S. users, such as browsing and search history, biometrics, location data, and other metadata, would be a massive … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
"We view a behavior as more correct in a given situation to the degree that we see others performing it," according to "Influence: The … Read the whole story
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by Fern Siegel
The app allows women to access reliable information about sexual and reproductive health needs, including abortion, without putting themselves at risk. Read the whole story
by Joe Mandese
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. Read the whole story
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Many people say brands can help to change public perceptions of marginalized groups. Read the whole story
by Wayne Friedman
There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and … Read the whole story
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by Steve McClellan
Los Angeles-based Exverus Media, a strategic media consultancy, has hired Sifat Ullah as vice president of performance media. At Exverus, he will work on … Read the whole story