Performance Marketing Insider
by Laurie Sullivan, Staff Writer
EU data protection regulators hit French ad-tech company Criteo with a $65 million (EUR60 million) sanction based on the GDPR, a set of consumer privacy rulings in Europe. Read the whole story
by Wendy Davis
Google is urging a judge to refuse to grant class-action status to a group of Chrome users who claim the company violates federal and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are … Read the whole story
by Ray Schultz
Their needs have changed because of current conditions, Demand Gen reports. Read the whole story
by Karlene Lukovitz
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
For example, focus on the functionality of your products over one-time benefits. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"Today gaming is in its current size is bigger than TV, movies and music combined," says Rishad Tobaccowala. Read the whole story
by Wayne Friedman
Eighty-five percent of TV networks are using new measurement currencies and tools in recent upfront deal-making with advertisers, and new measurement options are most … Read the whole story
by Les Luchter
The streamers' retreat was hardly enough to put a dent in the overall media/entertainment category, though, as spending rose 88% YoY, to $10.9 billion. Read the whole story