Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and videos, broken group chats, and other … Read the whole story
Bing has added search results that show product price history, available coupons and ethical choice annotations for shoppers. Read the whole story
Google designs its ranking systems to serve relevant information from the most reliable sources that demonstrate expertise, authoritativeness and trustworthiness. Read the whole story
A study by Poynter Institute, MediaWise and YouGov found that Millennials, Gen Z and Gen X are slightly more confident in identifying false or … Read the whole story
Consumers increasingly turn to TikTok to find recipes, makeup tips, restaurant recommendations and other staples of online search. Read the whole story
One of the largest sources of media planning research, GfK said the new "regimen" can reduce respondent bias by 33%. Read the whole story
Brands want to avoid offending consumers in the current climate, Phrasee reports. Read the whole story
YouTube handily beats TikTok, at 95% and 67%, respectively. Read the whole story