Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Adam Palmer, director of creative production ops and storyteller at GoDaddy, spearheaded the latest the launch of a seven-part branded video series, Icons. Read the whole story
by Laurie Sullivan
The plan is to remove election-related misinformation about dates, locations, times and methods of voting; as well as who can vote, whether votes will … Read the whole story
by Laurie Sullivan
Google launched a digital and print ad campaign Tuesday to run with local news media and partnered with six news associations to develop custom … Read the whole story
by Joe Mandese
The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its … Read the whole story
by Fern Siegel
A network executive said the alliance will make campaigns easier for "advertisers to plan, execute and measure." Read the whole story
by Fern Siegel
The company's executives want to find ad revenue outside subscriptions that won't disrupt or annoy readers. Read the whole story
by Steve McClellan
The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $47 billion on gaming services last year, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports. Read the whole story
COMMENTARY
by Gino Sesto, Columnist
It could be another record year for political ads and out of home will reap the benefits. Like any billboard, creative is the key … Read the whole story