Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It may be an understatement that frequency capping doesn't work as well as it should, especially across the video and CTV industries. I read this in results of several surveys … Read the whole story
by Laurie Sullivan
The co-founder and CEO of Away, a premium suitcase and travel accessories company, joined the board of Yahoo this week. Read the whole story
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by Laurie Sullivan
Apple released two security reports this week, disclosing serious security vulnerabilities for iPhones, iPads and Macs that could potentially allow attackers to take complete … Read the whole story
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by Karlene Lukovitz
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
by Wayne Friedman
Against a possible slowdown of streaming growth, video streaming platforms bought, or placed through TV network promos slightly more in national TV advertising -- … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Internet Archive's online lending program "is merely a new spin on the much-discredited 'space-shifting' or 'format-shifting' argument that internet-enabled infringers from Napster onward … Read the whole story
COMMENTARY
by Karlene Lukovitz
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study. Read the whole story