Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Never-Consent notification blocker works in the background to automatically opt out site visitors, and will soon become available across desktop, iOS, and Android devices in the Ghostery Dawn
browser. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cybersecurity company CHEQ found that about 12% of website traffic from Twitter to its approximately 15,000 clients is non-human. Read the whole story
by Sarah Mahoney
Retailers hope to make fresh connections with Latinx shoppers, with curated selections highlighting different regions, styles and flavors. Read the whole story
by Robert Williams
Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones. Read the whole story
by Ray Schultz
Consumers plan to spend an average of $1,041, but millennials will spend more, Samba TV reports. Read the whole story
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by Colin Kirkland
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
COMMENTARY
by Christine Alemany
For example: Instead of talking around something, brands should face controversy head-on. Read the whole story
COMMENTARY
by Joe Mandese
"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate … Read the whole story
by Joe Mandese
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story