Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story

YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at … Read the whole story

Suzanne Spence, CEO of Brandtech Group's mobile ad platform Mobkoi, announced Tuesday that Chris Davis has been appointed as the company's first global chief … Read the whole story

Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time Read the whole story

Retail media will total $101 billion this year, rising to $160 billion by 2027, according to GroupM's estimates, but the agency said it could … Read the whole story

NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story

Salesforce has kicked off its 2022 Dreamforce conference with the debut of Genie, a data platform it says now powers the Salesforce Customer 360 … Read the whole story

iSpot says the deal is intended to create a "unified" service that includes second-by-second, on-screen verification for all programming across a TV network's footprint. Read the whole story