Viral Nation Acquires Influencer Analytics Company MediaKits

Global influencer marketing agency Viral Nation announced Tuesday that it has acquired influencer analytics company MediaKits.

The agency says it will integrate MediaKits' data aggregation with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences.

Founded in 2021, MediaKits enables creators to build cross-platform digital resumes with real-time data to drive monetization.

The Los Angeles-based startup aims to provide the market with a solution for reporting data and analytics to aid brand relationships, sponsorships, and other revenue opportunities.

MediaKits founders Casey Adams and Kieran O'Brien will join the Viral Nation team as Director, Partnerships VN+ and Director, Product Media Kits, respectively.

The acquisition follows Viral Nation's recent $198 million investment from Greenwich, Connecticut-based firm Eldridge, and Toronto-based Maverix Capital.

The move is the first step in the global agency's further expansion and strategic mergers and acquisitions.

“The MediaKits acquisition by Viral Nation demonstrates the continued viability and strength of the creator economy,” adds Aristotle Loumis, Chairman of the Board of MediaKits. “The move joins other deal flow in the market that bolsters the potential for business in the category and the demand for big data.”

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