Performance Marketing Insider
by Laurie Sullivan, Staff Writer
During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia's
military intelligence … Read the whole story
by Laurie Sullivan
The impact reaches far beyond TikTok's search-engine capabilities, and means it can broaden and improve on its ad-targeting capabilities, as the ad industry continues … Read the whole story
by Laurie Sullivan
Good-Loop has inked a partnership with Integral Ad Science that allows the company to integrate the carbon measurement solution into IAS's reporting platform, IAS … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three … Read the whole story
by Wayne Friedman
For "in-view" TV watchers -- in the room while an ad airs --- political advertising gets 25.3 seconds of "viewability" vs. non-political at 20.7 … Read the whole story
by Joe Mandese
"One in every four are accessing the metaverse using phones or laptops," said Publicis Sapient Managing Director for Web3 Strategy AJ Dalal, noting VR … Read the whole story
by Joe Mandese
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, this morning announced strategic investments from private equity firm Thompson Street Capital Partners … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
People are cutting back, shopping earlier and expecting fewer deals, according to Gartner study. Read the whole story
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by Wendy Davis
Online gamers who sued Apple, Google and Facebook over gambling apps are urging a federal appellate court to reject the companies' request to intervene … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
Find ways your products or services are impacting real lives with real stories outside of Hispanic Heritage Month. Read the whole story
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by Ray Schultz
Heather Macaulay, a former PCH executive, will help publishers and advertisers with monetization. Read the whole story
COMMENTARY
by Joe Mandese
The good news is that in an era of ubiquitous instant photography, Polaroid is still in business. The bad or good news, is that … Read the whole story