• by Joe Mandese  @mp_joemandese, September 26, 2022

MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, this morning announced strategic investments from private equity firm Thompson Street Capital Partners and investment fund Endicott Capital.

The size and terms of the investment were not disclosed, but the companies said Thompson will serve as the "control investor" following the transaction.

Pre-existing investor Frontier Growth, which sold majority ownership to the new investors, will remain a minority shareholder in MediaRadar.

The companies did not disclose whether the investments provide new capital to MediaRadar or how it might be used, but MediaRadar boasts "20,000 users" who rely on its database tracking "more than $200 billion of annual media spend across more than four million brands."