Search & Performance Insider
Things are changing in search, with about 78% of SEO teams among BrightEdge customers saying they no longer create annual budget and strategy plans. Read the whole story
Google Ads Data Hub, a cloud measurement solution based on privacy, will become two separate dedicated platforms, allowing Google to build more tailored solutions … Read the whole story
Data released from omnichannel performance marketing firm Skai shows marketers spent slightly more to advertise in Q3 vs. the prior quarter as they struggled … Read the whole story
COMMENTARY"All our brands back into some sort of a return-on-ad-spend metric," says Spencer Weinman, MNTN head of publisher partnerships. About 600 brands run on … Read the whole story
"We still end up in the mid-single-digit growth rate for this quarter and nothing that is inconsistent with what we published at the beginning … Read the whole story
COMMENTARY"When you let go of the people who were responsible for keeping the platform brand safe, and there is no one immediately in that … Read the whole story
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A tsunami of industry disruptors is about to change the way consumers address their healthcare needs forever. And that means it's time for traditional … Read the whole story
COMMENTARYChief marketers are also stressed about new competition, and feeling extra burned out. Read the whole story
Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related … Read the whole story
COMMENTARYAbout half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads … Read the whole story
Data scientists do not often see the marketing nuances, Pecan AI reports. Read the whole story
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The reality is, brands that choose to avoid influencers who take a stance will ultimately have a much smaller pool to work with.. Read the whole story
The company recently acquired the ad platform ADYOULIKE for $100 million. Read the whole story
