Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marissa Mayer may be concerned that the value of search at Google -- specifically Google Search -- continues to decline in value. But Yahoo made an announcement today to advance … Read the whole story
by Laurie Sullivan
Google has published a help document that outlines its "notable" ranking systems deployed throughout the years. Some of them are still in use today, … Read the whole story
by Laurie Sullivan
The filing alleges Facebook continues to harvest personal data for ad targeting, and says the company should stop this practice. A combination of data … Read the whole story
by Laurie Sullivan
MNI, a targeted media-planning and buying company, announced the launch of a reporting dashboard that pulls in data from all types of media. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The integration of Playground xyz with GumGum's technology combines ad-tracking data with AI to move it out of a lab, making it applicable to … Read the whole story
by Sarah Mahoney
People are intent on finding bargains this holiday season, which means they're changing when they shop-and how much they'll spend. Read the whole story
by Colin Kirkland
At the first WhatsApp Business Summit, Mark Zuckerberg said business messaging is likely to be the "next major pillar of our business as we … Read the whole story
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by Steve McClellan
VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, CJ, and will work with the Groupe's Profitero and CitrusAd units as well … Read the whole story
by Joe Mandese
"[The question is] if this trend will continue indefinitely, and the truth is we don't know," says Brian Hughes, author of the special report … Read the whole story
by Wendy Davis
A federal appellate court won't revive a lawsuit against Google by QAnon members who claim the company violated the First Amendment by removing their … Read the whole story