Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration
should … Read the whole story
by Laurie Sullivan
Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the … Read the whole story
by Laurie Sullivan
Nearly one in four consumers have returned a greater percentage of their online purchases due to inflation and other economic pressures impacting their financial … Read the whole story
by Laurie Sullivan
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu reported Tuesday that Q3 revenue beat Wall Street estimates. Read the whole story
by Wendy Davis
"We ask you to address issues with misrepresentation in advertising on Google's site and take a more expansive, proactive approach to addressing violations of … Read the whole story
by Les Luchter
Amazon debuted Amazon Clinic for consumers, while Google announced a new Fitbit partnership and pilots of its Care Studio for clinicians. Read the whole story
by Colin Kirkland
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster … Read the whole story
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by Ray Schultz
Google's Open Bidding is a point of entry for global publishers to access Verve Group's marketplace, the firm says. Read the whole story
COMMENTARY
by Jordan Buning
For one: Embrace austerity. Take stock of the last few years. Which marketing tools have worked? Which might be underutilized? Read the whole story
by Robert Williams
More than half of consumers said they signed up for promotional emails from their favorite retailers to help stay informed about discounts and offers. Read the whole story
by Wayne Friedman
The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects … Read the whole story