Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketing companies released lots of data Monday related to search and ecommerce. The data that got consumers thinking whether to save or spend, based on economic predictions, sent conflicting
messages … Read the whole story
by Laurie Sullivan
The collaboration will help advertisers face the challenge of successfully targeting ads across a variety of operating systems such as Apple iOS14 as the … Read the whole story
by Laurie Sullivan
Despite higher prices for items from food to toys and electronics, consumers spent a record $9.12 billion online during Black Friday -- up 2.3% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Returns cost brands and retailers billions of dollars. Some 60% of retailers plan to change return policies because of rising costs and volume being … Read the whole story
by Ray Schultz
The total sales figure was $17 billion for the weekend. Black Friday sales hit $15 billion. Read the whole story
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by Richard Whitman, Columnist
Called Possible, it's being created by DMEXCO founder Christian Muche with MMA Global as a partner and investor. More than 200 speakers, forums and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But there was a 1% drop in average order value on Black Friday, Bluecore reports. Read the whole story
COMMENTARY
by Danyelle Horrillo
In-store measurement is critical to digital campaign conversion success, as it helps brands better understand what is truly driving visits. Read the whole story
by Colin Kirkland
To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube TV has another bone to pick when it comes to carriage of any sports channel or service. This time Walt Disney's ESPN is … Read the whole story