Microsoft on Tuesday shared its vision to create the industry's most complete omnichannel retail media stack supported by Microsoft PromoteIQ for retail media. The … Read the whole story

Adobe released the latest online inflation data from the Adobe Digital Price Index Tuesday, showing that prices online in December 2022 fell 1.6% year-over-year, … Read the whole story

His 18-month-old startup just made its sixth acquisition, a conversion rate optimization specialist focused on testing and, ultimately, making it end-to-end. Read the whole story

The Dentsu unit will be responsible for all traditional "above-the-line" media planning and buying in Zalando's 25 markets, including: Germany, UK, France, Sweden, Italy, … Read the whole story

Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24.9% worldwide and 39.9% in the U.S. in 2022. Read the whole story

Shorts creators who agree to terms can now earn ad revenue directly from YouTube via a pool based on ad views per country. The … Read the whole story

LAS VEGAS -- After a fully virtual show in '21 and a largely hybrid one last year, CES 2023 presented a concerted push for … Read the whole story

Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% … Read the whole story

A post-pandemic hypochondriac who "gets all sweaty and weird around doctors" finds herself and her doctor saying the exact same words. Read the whole story

Pritchard was awarded for his focus on diversity and inclusion and his calls for fundamental changes in the media buying and selling process, which … Read the whole story