The investment aims to "accelerate AI breakthroughs to ensure these benefits are broadly shared with the world," Microsoft wrote in a blog post. Read the whole story

The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the whole story

The IAB on Sunday announced the appointment of Alysia Borsa to chair of the trade organization's board of directors, along with many other newly … Read the whole story

With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for … Read the whole story

The study of transparency in programmatic media trading suggests that that transparency continues to slowly improve, but there is still work to do. Read the whole story

It's not just the technology and data analysis that supports Merkle's nomination for Search Agency of the Year, but also the culture and the … Read the whole story

"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media … Read the whole story

Starting January 30th, some players under 18 years of age will no longer be able to participate, and will not be able to spend … Read the whole story

Carla Dunham is joining the trendy luggage brand as CMO, a post that's been vacant since last July. Her hiring coincides with a 60% … Read the whole story

Household penetration of video streaming is now at 89%, Kantar said in a report. Read the whole story

Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to … Read the whole story

"At some point over the past few decades, we, as a society, have decided, intentionally or not, to accept the process of viewing ads … Read the whole story