Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kaushik comes to performance agency Croud after 16 years at Google, where he worked in a variety of roles related to analytics and marketing and built a strategic consulting practice … Read the whole story
by Colin Kirkland
At a live event Tuesday, Microsoft announced a new version of its search engine Bing, which will now be powered by OpenAI's AI technology. Read the whole story
by Laurie Sullivan
Pioneer Academics plans to announce a partnership with Rise, an initiative spearheaded by former Google Chairman Eric Schmidt and his wife Wendy. Read the whole story
by Laurie Sullivan
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competitor Searchmetrics to accelerate its expansion in Europe. Read the whole story
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by Ray Schultz
ChatGPT Plus is now available to U.S. customers, and BOTS plans to expand access to more countries. New services can assist with creation of … Read the whole story
COMMENTARY
by Karlene Lukovitz
The platform is pushing to make every existing and new short-form video shoppable, execs reported in yesterday's Q4 earnings call. Read the whole story
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by Karlene Lukovitz
Media owners can sell ad inventory in their varied assets across live and video-on-demand, connected TV, OTT and addressable linear TV, says the SSP. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Well, duh. But many companies think they're much better at customer service than they actually are. Read the whole story
COMMENTARY
by Matt Horton, Op-Ed Contributor
From the collaborations to the introductions and the speeches, there was something for every brand to consider in their marketing strategy going forward. Read the whole story
COMMENTARY
by Alex Yelenevych
For example, polish your business processes to be in line with local practices in your industry. Read the whole story
by Ray Schultz
Microsoft states that "a recent change" contributed to the impact of the outage. Read the whole story