• by Karlene Lukovitz  @KLmarketdaily, February 7, 2023

Supply-side platform Magnite has launched a platform designed to let media owners leverage their varied assets to offer advertising inventory across live and video-on-demand, connected TV, OTT and addressable linear TV through a unified environment.

Magnite Streaming, which merges technology from Magnite’s CTV and SpotX platforms, also enables gathering insights to optimize results, according to the company.

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Discovery, among others. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.

Capabilities include comprehensive seller deal-management capabilities to monetize all types of long-form video content; video inventory curation tools such as advanced podding, frequency capping, and reserved/upfront inventory management; multi-faceted audience activation features; live-inventory optimization tools; and reporting/dashboards providing real-time alerts and insights, according to Magnite.