Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and services, including SEO Writing Assistant, Topic Research, Audience Intelligence App, Social Media Tracker, and
EyeOn. Read the whole story
by Laurie Sullivan
Meta announced Tuesday it would now include information on how it uses machine learning to deliver ads. Read the whole story
by Laurie Sullivan
Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that explains how ad tracking, targeting and … Read the whole story
by Karlene Lukovitz
A critical post by a liberal politician helped generate posts about "He Gets Us," funded by evangelical families. Read the whole story
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by Sarah Mahoney
New research shows how some brands meld memories, trust and advocacy into powerful emotional connections with America's 39 million Black consumers. Read the whole story
by Wendy Davis
Online publishers and brands that greet website visitors with "cookie banners" may soon be able to integrate the industry's AdChoices icon into the banners' … Read the whole story
by Wayne Friedman
Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming … Read the whole story
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by Steve Ellwanger
Main drivers of spirits growth have been premium versions in whiskey and tequila categories, ready-to-drink cocktails and the return of drinking in bars. Read the whole story
COMMENTARY
by Joe Mandese
One year after NBCU released the first-ever Super Bowl ratings analysis from a source other than Nielsen -- iSpot -- Nielsen is no longer … Read the whole story
COMMENTARY
by Jon Last, Columnist
Optimists are driving the actualization and spending that defies the concurrent sense of gloom about what's going on in America. Read the whole story
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by Ray Schultz
Userlytics gathers 18 traits into eight constructs including Appeal and Usability. Read the whole story
by Robert Williams
More than 22,000 apps with ads detected were delisted from Google and Apple's app stores in 2022. Read the whole story
by Tanya Gazdik
Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story
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by Fern Siegel
LIGHT+CO consolidates responsibilities from multiple incumbent agencies. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Imagine the world of corporate commissioned whitepaper research, where there is no such thing as peer review or academic rigor. Read the whole story