LIGHT+CO consolidates responsibilities from multiple incumbent agencies.
Bonnie Chong, CEO of Anthony & Sylvan Pools, said the agency's "robust capabilities in digital performance marketing, combined with their specialized experience working with heritage brands, such as Steinway & Sons, Crane & Co and Rockefeller Capital Management, makes them an ideal partner for us.”
LIGHT+CO’s work for Anthony & Sylvan will launch this spring.
Swimming pool construction is a $9 billion industry in
the U.S.