Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Similar to Twitter's verification tag, Meta Verified will give users an opportunity to use the blue verification badge on their Instagram and Facebook accounts. Meta Verified is available in New … Read the whole story
by Laurie Sullivan
Google has set up a Pixel Playground free to the public, joining the NBA to celebrate the All-Star Weekend. Read the whole story
by Laurie Sullivan
"This is not just a tech bubble that happened overnight," said Marty Weintraub, founder of marketing agency Aimclear. "It took five years to happen." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company calls its business model a "federated knowledge engine" and describes it as technology that enables marketers and business analysts to link and … Read the whole story
by Todd Wasserman
For one: It will revolutionize content creation. Read the whole story
by Les Luchter
New campaign not only flips the message from bad moments to uplifting ones, but seeks to position Prudential as a financial services brand. Read the whole story
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by Steve McClellan
The full Omega team will join Merkle, making it one of the largest CRM agencies in Spain, with more than 750 employees serving more … Read the whole story
by Wayne Friedman
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million over 3,357 airings, according to iSpot.tv. The attention index for "Ant-Man" campaign creative … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
One idea: Host virtual activities for "IRL" prizes. Read the whole story
COMMENTARY
by Drew McLellan
Inefficiencies could cost you as much as 30% of your revenue. They could also be wasting 26% of your team's day. Read the whole story
by Robert Williams
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming. Read the whole story
by Robert Williams
More than a third of people said they have heard of the metaverse, but have never used it Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"A lot of white people have been terrified, and there's profit in the terror -- algorithmic profit from these networks that don't care about … Read the whole story