Inside Performance
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted this weekend that this might happen. Read the whole story
Porsche AG reaffirmed the company is in talks with Google about integrating its software into its car technology. Read the whole story
COMMENTARYFifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data … Read the whole story
- COMMENTARY
Video delivers the best ROI, and most firms are using it as part of their SEO strategy, Ignite Visibility reports. Read the whole story
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announced a new campaign with Pinterest that aims to help make financial planning … Read the whole story
Only 16% of viewers of online video stick with content that is longer than an hour. Read the whole story
The drugstore chain, part of Walgreens Boots Alliance, put its media account into review in November of last year. Estimated media expenditures are $200 … Read the whole story
