Search & Performance Insider
CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become "polluted" and campaigns become optimized toward … Read the whole story
UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs … Read the whole story
Featuring NCAA basketball legends, the campaign showcases how AT&T products and services complement the way fans watch March Madness and shows why it's better … Read the whole story
Programmatic ad buyers are concerned about sudden changes in privacy regulation and other issues. Read the whole story
National TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv. Total impressions are 22% higher to 29.8 billion, … Read the whole story
Nearly 80% of General Motors' estimated spend in February was on its Super Bowl LVII spot alone. Read the whole story
After paying a reported $14 billion for rights to the NFL Sunday Ticket, the leading vMVPD is upping its basic price from $64.99 to … Read the whole story
- COMMENTARY
A few seats at the table are empty, which will make any agreed-upon terms and conditions only partially relevant, and fail to give sanctions … Read the whole story
Tom Stein, Chairman of global B2B agency Stein IAS, serves as IAA North American Regional Director. Read the whole story
- COMMENTARY
Marcus, now on CIMM's board, says measurement is "a team sport, and it's hard to be both fast and right," but the recent progress … Read the whole story
