Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will lead the Amsterdam "Hub," consolidating EMEA business into a central base to support a range of clients across Europe. Read the whole story
by Laurie Sullivan
Google has launched GoogleOther, a web crawler that various internal teams within the company will use to crawl the public web, Google's Gary Illyes … Read the whole story
by Laurie Sullivan
Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. Read the whole story
by Laurie Sullivan
Lundberg Family Farms has launched a campaign to convey that every day is Earth Day for this 85-year-old rice brand. Read the whole story
by Laurie Sullivan
Google on Thursday said it will merge DeepMind and the Brain team from Google Research, its two primary AI research units, to become one. Read the whole story
by Wayne Friedman
Looking to address the demand for cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based … Read the whole story
by Ray Schultz
Alliance demands fair compensation for use of intellectual property in variety of formats. Read the whole story
by Karlene Lukovitz
Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms. Read the whole story
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by Ray Schultz
AudienceX builds new capability on historical and log-level data and behavioral science. Read the whole story

COMMENTARY
by Ed DeNicola, Op-Ed Contributor
Does anyone think for a second that the audience measurement marketplace's issues would be any different if Nielsen were replaced by another company? Read the whole story