Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according to data from performance marketing agency Tinuiti. Read the whole story
by Laurie Sullivan
"Google's ad business is under threat," said Insider Intelligence senior analyst Max Willens. "YouTube revenues declining again, and Search and Other revenues rising less … Read the whole story
by Laurie Sullivan
YouTube is launching two music packages powered by AI, to match brands with site visitors and music content popular on YouTube across devices and … Read the whole story
by Laurie Sullivan
The idea is to help marketers "break the addition of user IDs" with location data, time data, and more, said Ian Trider, VP of … Read the whole story
by Laurie Sullivan
Yelp has updated the way consumers experience content on the site and in the app. It also pledges a satisfaction guarantee program that allows … Read the whole story
by Laurie Sullivan
The advertising partnership unlocks first-party data to measure the impact of TV streaming ads on ecommerce purchases Read the whole story
by Steve Ellwanger
80% of respondents in Attest study believed brands were involved in "greedflation," using inflation as an excuse to hike prices unfairly. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Kids of all ages roll up their sleeves to play with -- and create -- colorful slime at The Sloomoo Institute, experiential retail centers … Read the whole story
COMMENTARY
by Ashley Cooksley
t's all about confidently testing and adapting to the ever-evolving landscape, particularly when that evolution is driven by consumer feedback. Read the whole story