Performance Marketing Insider
Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher's inventory has been ignored simply because it lacks a browser identifier. Read the whole story
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became generally available this week. Read the whole story
Twitter CEO Elon Musk has sent Microsoft CEO Satya Nadella a letter accusing the company of siphoning data for use in several products such … Read the whole story
A new report from NewsGuard now estimates there are 125 such sites operating with little or no human oversight, up from 49 when it … Read the whole story
"The New York Times" has updated the style for bylines for some online stories reported outside New York. Readers will now see enhanced bylines … Read the whole story
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices. Read the whole story
New York and Minnesota residents will ask a federal appellate court to revive claims that Google violated state privacy laws by retaining data about … Read the whole story
Known currently as "P92" or "Barcelona," the text-app may be decentralized like Mastodon and accessible through Instagram and may launch this June, according to … Read the whole story
- COMMENTARY
Email takes first place among channels in the Alcohol and Tobacco and Direct Selling categories, Salesforce reports. Read the whole story
- COMMENTARY
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points. Read the whole story
