Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Open AI CEO Sam Altman said it is very tempting to "anthropomorphize" this technology -- but he reminds people this is a tool, not a "creature." Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, former VP of Monetization at YouTube, will shut down Neeva's ad-supported search engine … Read the whole story
by Laurie Sullivan
The campaign for the Woman's National Basketball Association demonstrates how fans can search and gain inspiration from their favorite WNBA players' style and is … Read the whole story
by Laurie Sullivan
Google will pay Washington State nearly $40 million after being accused of deceptive practices in its location tracking. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketing budgets compose 9.1% of total company revenue this year -- still relatively flat but dipping slightly from the 9.5% reported in 2022, according … Read the whole story
COMMENTARY
by Dan Conners
Two tips: Embed sustainability into your corporate culture. And collaborate with other organizations, pooling best practices. Read the whole story
by Robert Williams
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
At a meeting of diverse generations, one 21-year-old described how social media had radicalized her friend to an alt-right view: "That person became very, … Read the whole story
COMMENTARY
by George Ivie
Users of cross-media systems should be enabled to consider context parameters as they see fit, rather than have these decisions be pre-ordained for them. Read the whole story
by Joe Mandese
"It had the vision to invent and deliver a solution to the ad industry, solving its biggest challenge, years before anyone else even saw … Read the whole story
by Karlene Lukovitz
The venture, launched by Pluto TV's founder and backed by a roster of major players, will deliver a vast trove of continuous user data … Read the whole story
by Wendy Davis
"Congress did not intend to wholly foreclose state protection of children's online privacy," the FTC said in a friend-of-the-court brief filed Sunday. The federal … Read the whole story
by Ray Schultz
People in these communities want "representation that breaks from centuries of fetishization locking their identities in ancient histories that force them into subcultural species … Read the whole story