Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
- by Robert Williams , May 19, 2023
Mobile devices are a major source of time spent with media for many consumers, making apps an important way -- if not the only way -- that consumers experience brands in a variety of categories.
Among streaming apps, Tubi is able to drive strong downloads in relation to its brand …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
