Performance Marketing Insider
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer. Read the whole story
Microsoft updated data released earlier this month about how Roku TV streaming ads combined with Bing search ads increase lift, conversion, and click-through rates … Read the whole story
Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions. Read the whole story
Newsweek has appointed Josh Awtry to SVP, Audience Development. Formerly SVP of Audience at The Hill, Awtry previously led content strategy for Gannett USA. Read the whole story
"We are partnering with them, and we will service them in ways too," Omnicom CEO John Wren said during an investor presentation Wednesday, disclosing … Read the whole story
Meta announced Thursday that ads in Instagram search results will now be available through the Instagram Marketing API, allowing third-party social-management platforms to offer … Read the whole story
The Biden administration is urging the Supreme Court to turn away Genius Music Group, which is attempting to revive claims that Google wrongly scraped … Read the whole story
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"We need regulatory frameworks that anticipate and get ahead of the risks," Microsoft writes in a new report. "And we need to acknowledge the … Read the whole story
- COMMENTARY
Most companies prefer to buy technology from European vendors, not big U.S. tech companies, Piwik PRO reports. Read the whole story
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture. Read the whole story
System1 worked with Pinterest on a multi-market test using creative from global brands to validate the approach. Read the whole story
The upgraded Inbox product provides a bird's-eye view of public and private messages to help marketers manage customer-service requests. Read the whole story
