Performance Marketing Insider
by Laurie Sullivan, Staff Writer
For those who want to try Bing Chat but not through Bing's search engine or the Microsoft Edge browser, access is now available in the latest version of Vivaldi, 6.1 … Read the whole story
by Laurie Sullivan
Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and … Read the whole story
by Laurie Sullivan
Searches for "sell my home fast" rose 2,504% in the U.S. on June 7, according to data commissioned by FindStorageFast, a company that rents … Read the whole story
by Laurie Sullivan
Adobe revealed platforms on Thursday integrated with its Firefly generative AI tool aimed at creating content by a variety of reasons, from consumers and … Read the whole story
-
by Laurie Sullivan
The partnerships with more than 150 U.S.-based news publications -- 90% of them local or regional -- is intended to make it easier for … Read the whole story
by Colin Kirkland
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage data from marketers' LinkedIn page and Campaign Manager settings. The new feature is … Read the whole story
COMMENTARY
by Joe Mandese
In a little more than a month, the number of AI-generated news sites has more than tripled. Do the math and read this column … Read the whole story
by Ray Schultz
An apparent Gmail glitch is shooting email newsletters into spam folders. Read the whole story
-
by Karlene Lukovitz
Publishers that use Innovid's software development kit will have seamless access to Infillion's choice-based, interactive streaming ads without needing an additional technology integration. Read the whole story
COMMENTARY
by Mark Morse
To connect with buyers' emotions, we need to think about content in different flavors or "personalities." Read the whole story
by Todd Wasserman
That's according to a Salesforce and YouGov study in which marketers also expressed concerns about the accuracy and quality of such AI outputs. Read the whole story
by Robert Williams
There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion. Read the whole story
by Karlene Lukovitz
Meta says it's set up an internal task force to address the problem. Revelations come two years after Instagram was revealed to be having … Read the whole story