Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow

Through a new partnership, connected TV (CTV) publishers that use Innovid’s software development kit (SDK) will have seamless access to Infillion’s choice-based, interactive streaming ads without needing an additional technology integration. 

Media-buying platform Infillion offers TrueX value-exchange ad experiences that include shorter ad breaks. 

Innovid is an independent advertising platform for delivery, personalization and measurement of converged TV across linear, CTV and digital. 

Marketers can use Innovid’s CTV Composer to create interactive, dynamic CTV ads in hours. By communicating with the platform’s SDK, an ad can then run across more than 25 CTV device types. 

The partnership “simplifies choice-based CTV ad development and delivery," Krista Panoff, global senior vice president, enterprise development at Innovid, said in the announcement. "Unlike desktop and mobile, CTV devices lack video player and tag type standardization.

As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK.” Innovid's CTV Composer provides a solution to the lack of standardization, she says.

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