Performance Marketing Insider
by Laurie Sullivan, Staff Writer
American Express continues to build out its Amex Offers program by providing a unique return on investment for brands, as business partners have a better chance of their offer leading … Read the whole story
by Laurie Sullivan
This year AWS is telling clients and agencies what its focus on generative AI and first-party data collaboration can do for them, from silicon … Read the whole story
by Laurie Sullivan
It will become essential to monitor and understand the dynamics of AI's integration in search results, BrightEdge CEO Jim Yu says. SEO professionals must … Read the whole story
by Laurie Sullivan
Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits. Read the whole story
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by Laurie Sullivan
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, … Read the whole story
by Wayne Friedman
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a direct connection to inventory for over 100 premium publishers. Read the whole story
by Steve McClellan
The ANA issued what it called a "first look" at its study of the programmatic advertising ecosystem. A more detailed report will be issued … Read the whole story
COMMENTARY
by Joe Mandese
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fake news, conspiracy theories and other unsavory content, according to a new ANA … Read the whole story
COMMENTARY
by Karlene Lukovitz
But linear will remain a staple in the mix for years to come, and technology and content sharing are starting to blur even the … Read the whole story
by Todd Wasserman
A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers. Read the whole story
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by Ray Schultz
The new solution selects relevant data triggers for tailored ad experiences. Read the whole story
by Les Luchter
A recent awareness campaign for Iluvien, which treats excess retina fluid, helped Alimera cement deal to acquire rights to Yutiq, eye inflammation drug. Read the whole story
COMMENTARY
by Scott MacLeod
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next? Read the whole story
by Joe Mandese
"Advertising spending slowed down to a halt in the first quarter of 2023 (+1.5% globally, flat in most Western markets) due to economic uncertainty … Read the whole story