Performance Marketing Insider
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jensen Huang told attendees at Cannes Lions this week. But there were many other topics, from TV to performance, … Read the whole story
MNTN plans to launch a generative AI tool to help marketers streamline the creative process for CTV ad campaigns, to lower the cost of … Read the whole story
In a first for Google, the social-response team will use the reply tool built on AI to help generate replies to YouTube user comments … Read the whole story
Dropbox has launched tools for its cloud-storage product that integrate AI to make searching across the platform and web a little easier, the company … Read the whole story
The move, which builds on its narrative at Cannes and more than 25 years of investment in developing AI technologies for customers, is one … Read the whole story
The rising influence of advertising will force media companies to change revenue strategies, PwC says. Read the whole story
The U.S. Ad Market Tracker rose 2.5% in May, the first expansion in 11 months. The expansion compares with the year-ago period that was … Read the whole story
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Reels also ensures that ads are seen by real people. Read the whole story
In order to grade third-party data providers, the U.S. Joint Industry Committee -- a media industry group looking to standardized cross-media measurement -- is … Read the whole story
- COMMENTARY
Most consumers say rising inflation has affected their spending, while many are worried about finances, Jungle Scout reports. Read the whole story
