Performance Marketing Insider
Google will pull its news service in Canada based on legislation forcing the company to share revenue with news publishers, saying free linking was the main innovation of the web. Read the whole story
Search engines are again under fire from top news publishers. The New York Times, News Corp, IAC and others are discussing the formation of … Read the whole story
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization … Read the whole story
Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to … Read the whole story
Adobe teamed up with comedian Hasan Minhaj on a series of ad campaigns to "liberate" people from paper, celebrating 30 years since its invention … Read the whole story
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his role as Chairman. Read the whole story
- COMMENTARY
Todd Rose, head of business development, identity and addressability at mobile ad tech giant InMobi, advises marketers to tailor solutions to use cases. Read the whole story
- COMMENTARY
Despite some recent headlines, LGBTQIA+ ads are not toxic for marketers. We've analyzed consumer responses to more than 10,000 ads and consistently found that … Read the whole story
Among those benefiting from TikTok was Dave's Gourmet, which began distributing a pink sauce introduced by app creator Chef Pi. Read the whole story
"Our content business is one of Dentsu's true differentiators," Anime Solutions President Sei Matsumoto says, noting that the Tokyo-based division has a global remit. Read the whole story
They believe AI will influence every aspect of their listening, including advertising, Acast reports. Read the whole story
"We live in a world where salsa outsells ketchup and tortillas outsell bread," says the senior VP, marketing, of the Mexican food brand. Read the whole story
