Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Read the whole story
by Laurie Sullivan
Insider Intelligence forecasting analyst Peter Newman believes GAI will "radically" change search, the way consumers get information, and how they make purchase decisions. "It … Read the whole story
by Laurie Sullivan
ChatGPT gained a new feature last week exclusively for subscribers, but Browse with Bing was halted after users discovered a way to bypass publisher … Read the whole story
by Laurie Sullivan
Yahoo CEO Jim Lanzone has a goal to take the company through an initial public offering as part of a plan to return the … Read the whole story
by Colin Kirkland
Twitter has launched a "new, improved version of TweetDeck" -- the social media platform's tweet management and scheduling interface -- that will become accessible … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
All sides of the ad industry are being forced to invest in AI, and rightfully so. The returns on those investments will be much … Read the whole story
COMMENTARY
by Flo Halliwell, Op-Ed Contributor
The customer journey is not linear. It is long and complex and people's 'brand encounters' impact the purchase journey in different ways and over … Read the whole story
by Karlene Lukovitz
The U.S. will still dominate, but its share will decline by more than 10 percentage points, to 55%, by 2028. Read the whole story
by Ray Schultz
Nano Interactive is launching a tool to help brands reach demographics. Read the whole story
by Fern Siegel
Dave Fahey is charged with improving efficiencies for holding companies - from self-service ad serving to real-time metrics. Read the whole story
by Wayne Friedman
Movie studios are spending much more on national TV advertising -- and are getting better "engagement" results. Read the whole story